Everywhere I went, waiting room of the clinic, or hanging out in my office or over at the student union, people remarked upon it. "Is that one of them Kindles?" was the comment I most often got, although, "Hey! That's one of those electric books, ain't it?" was also a common question.
I would say yes, sort of, and sometimes, if they were actually interested, give them a tiny iPad commercial.
But now? Post-Christmas? No one notices and no one cares. This is because, everywhere I go, everyone has their own Kindle, their own Nook, their own iPad. I was at the orthodonist with the kid this morning, every parent there had one or the other. (Though I was disappointed to find the waiting room didn't have free wifi. I settled for reading Tom Franklin's Crooked Letter Crooked Letter, which I had downloaded last night.)
We're living in the future.